MS Business Analytics

The MS in Business Analytics is a two-year, industry-oriented postgraduate programme designed to develop advanced analytical, managerial, and decision-making capabilities for the modern data-driven business environment. The programme course structure is a perfect blend of theory and practical application. The programme integrates analytics, artificial intelligence, business strategy, and domain specialisation to prepare graduates for leadership roles in business analytics. With a strong emphasis on experiential learning, industry-centric coursework, and high-impact networking opportunities, students gain cutting-edge managerial expertise essential for executive roles.

The curriculum is carefully structured to provide a strong foundation in analytics tools, business management, and research methods in the first year, followed by specialization, industry exposure, and applied research in the second year. A student can opt for dual specialization from the bundle of Financial Analytics, Marketing Analytics, People Analytics and Operations Analytics. The programme emphasizes hands-on learning through practical labs, internships, and a dissertation project.

Eligibility

Two-Year Programme

A candidate must have passed a Bachelor's degree (in any discipline) from a recognized institution or an examination recognized by the University as its equivalent with a minimum of 55% marks (or an equivalent grade).
Additional Requirement:
The Candidate must have studied atleast one course in Mathematics/ Statistics/ Information Technology / Computer Science or its equivalent at the Bachelor's Level.

Modes of Admission

Admission to various Master’s programmes is offered through two modes:

1. SAU Entrance Test Mode:

For Indian Candidates: Center-based online tests conducted by the University.
For other SAARC Candidates (excluding India): Proctored online tests on stipulated dates.

2. Direct Admission Mode (Without SAU Entrance Test):

In India: Based on scores from national-level tests (Like JEE/CUET/NEET/CAT/CLAT/NET/GATE etc).
In Other SAARC Countries: Based on national-level test scores or qualifying examination results from recognized institutions.
For Non-SAARC Candidates: Based on scores obtained in their qualifying examination.

For more information – Click Here

Seat Matrix

Total Seats : 60
India: 30		Remaining SAARC Countries + Other Countries: 30
SAU Entrance Test: 15	Direct Mode: 15	SAU Entrance Test: 15	Direct Mode: 15

Note: Vacant seats in one category will be transferred to another category.

Format of the Entrance Test Paper

The duration of the Entrance Test will be 2 hours.
The question paper will consist of 70 multiple choice questions.
There will be no negative marking.

Syllabus for Entrance Test

Section	Components	Weightage
A. VARC (Verbal and Reading Comprehension)	• Reading Comprehension (RC): Business, Economics, Science & Technology, Social Issues • Critical Reasoning: Argument Analysis • Strengthening & Weakening Arguments • Sentence Completion & Para Jumbles • Vocabulary & Word Usage: Synonyms, Antonyms, Idioms, Phrasal Verbs • Grammar & Sentence Correction • Business Communication Skills: Report Writing, Email Etiquette, Professional Correspondence	25%
B. DILR (Data Interpretation & Logical Reasoning)	• Data Interpretation: Graphs, Charts, Tables, Caselets, Percentages, Ratios • Logical Reasoning: Puzzles, Seating Arrangements, Syllogisms, Logical Connectives • Pattern Recognition & Coding-Decoding • Decision Making & Data Sufficiency • Blood Relations, Directions & Sequences	25%
C. Quantitative Aptitude	• Arithmetic & Number System • Algebra & Linear Equations • Probability & Statistics - Percentage, Profit & Loss, SI-CI • Time, Speed & Distance, Work & Efficiency • Mensuration, Geometry & Trigonometry • Data Sufficiency & Approximation	25%
D. General Ability Test	• General Knowledge & Current Affairs - National & International Affairs - Science & Technology Developments - Environment, Climate Change & Sustainability - Government Policies & Global Organizations - Sports, Awards & Important Events	6%
	• Economics & Business Awareness - Micro & Macro Economics - GDP, Inflation, Monetary & Fiscal Policy - Economic Indicators & Growth Trends - Market Structures & Global Trade - Emerging Business Trends (FinTech, AI, Startups)	6%
	• Business & Financial Awareness - Corporate Governance & Business Ethics - Financial Markets, Banking, & Stock Exchanges - Mergers, Acquisitions, IPOs & Business Strategies - International Trade & Economic Institutions (IMF, WB, WTO) - Digital Economy & Crypto Assets	7%
	• Basic Computer Knowledge & Digital Skills - Fundamentals of Computers & IT - Cyber Security & Internet Awareness - MS Office & Productivity Tools - Data Analytics & AI in Business - E-commerce, Digital Marketing, Blockchain & IoT	6%

For a sample test paper, click here