BA (Honours) in Media, Arts and Design

BA (Honours) in Media, Arts and Design programme at South Asian University is a comprehensive four-year academic programme designed to enrich and equip the students with a strong foundation and specialized skills in media, arts, and design. This programme offers first four-semesters with common foundational courses. Fifth semester onwards students are offered five Tracks/Majors which include Media Management, Screen Production and AI, Visual Design and Fine Arts, Performing Arts and Aesthetics, Journalism and Writing Styles. Students gain in-depth knowledge of their discipline and get equipped with highly demanding skills.

programme focus

• Multidisciplinary programme aligned with NEP 2020 and similar policies of other SAARC nations
• Practice-based and industry-oriented learning
• Inspired by international models of media education
• Strong focus on innovation, creativity, and technology

5 Tracks/Majors

• Journalism and Writing Styles
• Media Management
• Performing Arts and Aesthetics
• Visual Design and Fine Arts
• Screen Production and AI

Semester Structure

• Semester 1 to 4 – Foundation Courses mandatory to all the students
• Semester 5 to 8 – Elective Courses offered as per chosen Track/Major

Salient features of the programme

• Duration: 4-year
• Total Credits: 190
• Credits in Year 1: 48
• Credits in Year 2: 48
• Credits in Year 3: 49
• Credits in Year 4: 45
• Exit route is available after third year.

A candidate must have passed class 12 or any equivalent qualifying examination (in any discipline) with a minimum of 50% marks (or equivalent grade).

Modes of Admission

Admission to various Bachelor’s programmes is offered through two modes:

1. SAU Entrance Test Mode:

• For Indian Candidates: Center-based online tests conducted by the University.
• For other SAARC Candidates (excluding India): Proctored online tests on stipulated dates.

2. Direct Admission Mode (Without SAU Entrance Test):

• In India: Based on scores from national-level tests (Like JEE/CUET/NEET/CAT/CLAT/NET/GATE etc).
• In Other SAARC Countries: Based on national-level test scores or qualifying examination results from recognized institutions.
• For Non-SAARC Candidates: Based on scores obtained in their qualifying examination.

For more information – Click Here

Note: Vacant seats in one category will be transferred to another category.

• The entrance test will have a duration of 2 hours (120 minutes).
• The test paper will have 70 multiple-choice questions.
• Each question will carry one mark.
• There will be no negative marking.

For a sample test paper, click here.